Google is getting more security conscious all the time. When you use the Google Chrome browser, you’ve probably noticed that green padlock and the word “Secure” beside some website addresses:
Other websites – maybe even yours – show as not secure:
Starting in October, Google is upping the ante on security. It won’t just be web pages with credit card or password forms; it will be all pages with forms, and every single page in Google Chrome’s Incognito mode.
Why is Google Doing This?
Studies show that people don’t see a lack of a secure sign as a warning. A lot of information gets shared on the Internet. Many users don’t realize that the sites they are sharing their information on aren’t as secure as others.
Google’s plan to clearly label unsafe pages is another step towards making their browser safer and protecting the privacy of its users from outside sources, like hackers.
How will they affect your site?
What visitors see accessing your website will change this October. People using a Google Chrome browser in “Incognito” mode will get a security warning for every site they visit that isn’t protected with an SSL Certificate. And any site that collects user information, whether in incognito mode or not, will be labeled as “Not Secure”.
An SSL Certificate will encrypt your visitor’s sensitive data, and also display your site with “HTTPS” in the address bar, letting visitors know you’ve made their security a top priority, and will avoid a “Not Secure” label on Google Chrome.